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The Certificate in Social Media Analytics is a cutting-edge program designed by industry experts to unlock the potential of social media data. This comprehensive program provides the tools and expertise needed to analyze, interpret, and utilize social media data for impactful business decisions. Whether you're a marketing professional, data analyst, or aspiring social media expert, this self-paced program ensures practical learning with industry-recognized certification.
*Paid internship will be as per organization's norms or on a first-come, first-serve basis.
Total Modules: 6
Gain insight into a topic and learn the fundamentals.
Duration
24 hours
Level: Beginner
No prior experience required
Internship
Be eligible for internship (paid/unpaid)
Fee: ₹
33,000₹21,000
Hurry! First batch intake closes on 20 May 2026 — only 5 internship spots left!
Skills you'll gain
Social Media Analytics
Analyze and interpret social media data effectively.
Data Collection and Cleaning
Gather, sort, and prepare social media data for analysis.
Exploratory Data Analysis (EDA)
Visualize and explore data for key insights.
Sentiment Analysis
Implement NLP techniques like BOW, TF-IDF, and VADER.
Topic Modelling
Use LDA and NMF for trend and topic analysis.
Dashboarding
Build interactive dashboards using Tableau.
Time Series Analysis
Analyze patterns and trends in social media data over time.
Industry-relevant Skills
Gain real-world professional experience through an internship*.
Tools and Platforms covered
Program Overview and Structure
1. Introduction to Social Media Analytics
Understand the fundamentals of social media analytics, its importance for businesses, and the key metrics and KPIs like engagement rate, reach, impressions, and conversion rates.
- What is Social Media Analytics
- Why Social Media Analytics is Crucial for Businesses
- Key Metrics and KPIs (Engagement Rate, Reach, Impressions, and Conversion Rates)
2. Social Media Analysis Platforms
3. Data Collection and Preprocessing
4. Sentiment Analysis
5. Topic Modelling and Trend Analysis
6. Case Study: Dashboarding using Tableau
Earn and Share Your Certificate
Meet our top-ranked faculty
Shalini Kanagasabapathy
Consultant Advisory-Transformation-BE, KPMG India
Amity Online Advantages: Why We're the Right Fit for You
Learn from Analytics Experts and Industry Veterans
Learn from experienced faculty and industry professionals who specialize in social media analytics and digital marketing. Our experts help you build dynamic skills and knowledge that meet industry standards.
Real-World Case Studies and Data-Driven Projects
Gain hands-on experience in leveraging social media data for insights and decision-making. This practical approach prepares you to make data-driven decisions in any business setting.
Flexible Learning for Busy Professionals
Study at your own pace with a flexible curriculum designed to fit around your schedule, making it ideal for working professionals looking to upskill.
Certification with Industry Recognition
Receive a certification in Social Media Analytics from Amity University Online, respected by employers across multiple sectors.
Frequently Asked Questions
These certifications are unique because they combine expert-led learning with practical, real-world applications, equipping you with in-demand social media analytics skills to drive data-driven marketing strategies and business growth.
Total Modules: 6
Gain insight into a topic and learn the fundamentals.
Duration
24 hours
Level: Beginner
No prior experience required
Internship
Be eligible for internship (paid/unpaid)
Fee: ₹
33,000₹21,000